Find your pink thread
Jazz It Up helps entrepreneurs with a head full of ideas find their pink thread. The original logo stayed. We designed the brand language around it, built a warm conversion-focused website on Nexovix and turned the puzzle into a real site feature: solve ROZEDRAAD and unlock a glimpse of the thread.
What Jazz It Up offers
Key figures from jazzitup.be: free Sparkle Check, interactive puzzle, three phases and a clear coaching journey.
Jasmijn already had a recognisable logo, but the brand and site had to feel like her coaching: playful, intuitive and clear. Visitors needed to understand De Roze Draad at once, recognise themselves in loose puzzle pieces and book a Sparkle Check with low friction. The puzzle could not be decoration; it had to be a feature that makes the brand language tangible.
We started with brand strategy on the existing logo: pink instead of red, gold for sparkle, ink for calm. Then UX and copy for the full customer journey: hero with De Roze Draad, the interactive ROZEDRAAD puzzle, recognition, three method phases and an offer from Sparkle Check to programme. The site runs on Nexovix and is built for clarity before visibility, playfulness and conversion.
For Jazz It Up we designed a brand language that feels as playful and intuitive as the coaching itself. Pink stands for soft strength. The puzzle for clarity. Sparkle for the next step.
The existing logo, flower and gold, stayed the anchor. Around it we built copy, colour and rhythm: De Roze Draad, puzzle pieces on the table, clarity before visibility. That language runs through the hero, method, offer and the interactive puzzle on jazzitup.be.
Pink as soft, feminine, intuitive strength and playfulness, not a hard corporate red thread.
Make everything visible first. Only then see the connections. The puzzle is both the method and the site feature.
No extra marketing layer. First a story that holds, then communicate from that core.
Every session ends with a concrete next step. The Sparkle Check is the low-friction entry.
The puzzle is not decoration on jazzitup.be, that was the design goal. We built an interactive ROZEDRAAD game in the hero: nine pieces, one word, and a freebie once the thread becomes visible.
Jazz It Up talks about loose puzzle pieces. So we let visitors place those pieces themselves. Drag letters into the grid, see the progress and unlock a glimpse of the thread. Playful enough to linger, serious enough to prove the brand promise: clarity appears when everything is on the table.
Designed and built by Branding Guru
Nine puzzle pieces, one word: ROZEDRAAD, with clear 0/9 progress.
The loose-pieces metaphor becomes a feature, not just copy.
Solve the puzzle and leave an email for a glimpse of the thread.
From puzzle to Sparkle Check in the same hero, without breaking the playfulness.
A brand and website that make De Roze Draad tangible, with an interactive puzzle, clear CTAs and a free Sparkle Check you can book right away.
Based on the original logo we designed the visual language: ink for calm and trust, logo pink for playfulness and connection, gold for sparkle and conversion. Everything aligns with coaching that puts clarity before visibility.
Real screenshots from jazzitup.be, desktop and mobile.
From an existing logo to brand language, an interactive feature and a live site, we're happy to think along on your next project.