The challenge
An advisor with a wide palette, marketing, tech, hospitality, risks a vague site. Remco wanted the opposite: pragmatic, measurable and aimed at entrepreneurs in NL/BE who want a sparring partner, not a standard pitch.
Brand & website · 2026
Remco van der Schans
Entrepreneur, advisor, marketing & build.
Remco van der Schans helps entrepreneurs build a sustainable company: marketing, code and sharp choices from 22+ years of own P&L. We built remcovanderschans.nl as an executive personal brand: clear proposition, proven track record and one CTA to a substantive conversation.
Personal branding
Positioning
UX/UI design
Website
Copy structure
Conversion
The advisory brand
What remcovanderschans.nl makes sharp
Key figures of the personal brand: experience, own P&L and a conversation as the only next step.
22+
Years track record
10+
Years marketing & sales
P&L
Own entrepreneurship
NL / BE
Service area
Our approach
We positioned Remco as entrepreneur-alongside-entrepreneur. Dark navy, clear blue for action, gold as a subtle accent line. The hero states what he does at once, with proof tags and one button: Book a call. Expertise, tech & build and experience follow as proof, not menu noise.
Personal brand
Pragmatic. Measurable. Beside you.
For Remco we built an executive brand: navy for calm, blue for action, gold as a quiet line of experience.
The R mark and entrepreneur-advisor-builder tone run through hero, expertise and contact. No agency talk, P&L language.
Entrepreneur
Ran own companies. Advice from the seat beside you.
Sharp choices
Protect margin and cashflow, not everything at once.
Build
Web apps and automation that free up time.
Sustainable
A company that lasts, not a quick hype.
UX & conversion
No pitch deck. A substantive conversation.
Entrepreneurs scan for relevance. We built the site as a mirror: who Remco is, what he builds, and how you book a call, without fluff.
Proof tags in the hero, a portrait card with role, and the same blue CTA throughout. Tech & automation and own entrepreneurship support the claim, they do not replace it.
Designed and built by Branding Guru
Sharp offer
Build a sustainable company, in one line.
Proof up front
22+ years, P&L, NL/BE without scrolling.
One CTA
Book a call everywhere.
Build included
Web apps and automation as real tools.
What we delivered
Outcome
A personal brand site that lets entrepreneurs see at once whether Remco fits, with one conversation as the next step.
- Personal brand: R mark, navy/blue palette and executive tone
- Website design and build of remcovanderschans.nl
- Proposition: build a sustainable company with marketing & build
- Structure About, Expertise, Tech & build, Experience, Blog, Contact
- Conversion to book a call / appointment
- Multilingual base (NL / EN / DE)
- Responsive desktop and mobile layout
Brand & identity
Remco van der Schans
Navy for trust, clear blue for the CTA, gold as a subtle orbit line. The R mark keeps the personal brand sharp on a dark site.
Live in view
Remco van der Schans
Real screenshots from remcovanderschans.nl, desktop and mobile.
Desktop
Mobile
Want a brand and website that converts?
We're happy to think along on your next project, from branding to live product.