The challenge
Energy suppliers shout with deals and fine print. Volara wanted the opposite: short, concrete and Belgian. Visitors needed to see at a glance what Sparki is, when XL fits the roof, and how to book a free visit. No jargon, no pressure.
Brand & website · 2026
Volara
Energy that adds up.
Volara is the local energy guide in Belgium. The brand had to feel calm and clear, not like a teaser offer. We built the brand language and volara.be: one advice visit where you choose Sparki, solar with a battery, or both, even if you rent.
Branding
Brand language
UX/UI design
Website
Copy structure
Conversion
The Volara offering
What Volara makes clear
Key figures from volara.be: no large upfront cost, a long term, and one visit where Sparki, XL or both are on the table.
€150
One-off with XL
25 years
Solar contract term
3
Choices in one visit
West Flanders
We come to you
Our approach
We started with the tone: calm, clear, warm-premium. Slate and amber as the palette, a roof mark as the logo, and copy that names every step. The site follows that order: a hero with the sun path, XL figures, three choices in one visit, and four steps from advice to aftercare. Every section ends on the same conversation.
Brand language
Calm. Clear. Close by.
For Volara we wrote a brand that explains energy without shouting. Slate for calm, amber for the next step.
The tagline is Energy that adds up. The logo is a roof with a sun. That language runs through the hero, product cards, steps and FAQ on volara.be: short, concrete, human.
Calm
No teaser deals. A calm tone is a calm mind for the customer.
Clear
Short sentences. Clear steps. Jargon only when we explain it at once.
Warm-premium
Open to everyone, considered without becoming arrogant.
Belgian & close by
Local roofs and households. We visit people in West Flanders.
UX & conversion
One advice visit. Three clear choices.
The site should not make the choice harder than the conversation. We built volara.be as a path: understand first, then choose, then book.
Sparki is electricity and gas, even if you rent. XL is solar and a battery without a large upfront cost, when the roof fits. The charging card only joins if there is a car. Those three cards sit side by side, with one amber button to the free visit.
Designed and built by Branding Guru
No teaser deals
Short sentences, fixed steps, no exclamation marks in the offer.
Sparki or XL
Renters and owners see at once what applies to them.
Figures on the roof
One-off, all-in, term and index sit side by side.
One CTA
Every section ends on the same free advice visit.
What we delivered
Outcome
A brand and website that make solar without a large upfront cost explainable, with one advice visit as the only next step.
- Brand name, positioning and tone: Energy that adds up
- Logo, colour palette and visual language: slate, amber and paper
- Website design and development of volara.be
- Product structure: Sparki, At Your Service XL and charging card
- Advice flow in four steps, from kitchen table to aftercare
- Service area, FAQ and conversion to a free advice visit
- Responsive desktop and mobile layout
Brand & identity
Volara
Slate for trust, amber for the sun and the CTA, paper for calm. The roof logo and the wide VOLARA wordmark keep the brand recognisable on a dark site.
Live in view
Volara
Real screenshots from volara.be, desktop and mobile.
Desktop
Mobile
Want a clear brand for a complex service?
From tone and logo to a live site with one clear next step, we're happy to think along on your next project.