Your compass in compliance
WORIC helps entrepreneurs navigate Wwft legislation and AMLR 2027. We designed the full brand and built a conversion-focused website with the compass metaphor, De Kompaspeiling as a free Quick Scan and four journey tiers from Koersplan to Koersbewaking.
What WORIC offers
Key figures from woric.eu: free Kompaspeiling, four journey tiers, four phases and deep AML expertise.
Banks screen clients more strictly and ask in-depth KYC questions about UBOs, source of wealth and transaction patterns. Entrepreneurs often don't know where they stand on AMLR 2027, losing time and sometimes their business account. WORIC had to make that problem clear and offer a route that already starts today with free orientation.
We started with brand strategy: the WORIC compass with four directions (direction, protection, stability, growth). Then UX and copy for the full customer journey: hero, AMLR 2027 narrative, compass story, four phases and the offer with De Kompaspeiling, Het Koersplan, De Routebepaling and De Koersbewaking. We built De Kompaspeiling as an interactive Quick Scan with PDF report. The site runs on Nexovix and is built for trust, discretion and conversion.
For WORIC we designed a brand built on one strong idea: the compass. Four directions, each with a letter, make complex compliance recognisable and human.
Compliance often feels like fog: many rules, little clarity. N, O, Z and W stand for direction, protection, stability and growth, four fixed anchors in the brand language. That structure runs through logo, colours, copy and journey names on woric.eu, from De Kompaspeiling to De Koersbewaking. Visitors immediately understand: orient first, then set course toward AMLR 2027.
WORIC's free orientation does not feel like a form, that was the design goal. We built De Kompaspeiling on woric.eu: a PDF report within two minutes showing whether AMLR 2027 affects your business model and which journey fits.
Compliance is technical and personal at once. As designers we translated complex Wwft questions into a calm step-by-step flow: clear progress, instant feedback per answer and an automatic PDF assessment. No spreadsheets, no advisor needed, just a compliance score that builds trust and makes the choice between Koersplan, Routebepaling or Koersbewaking obvious.
Designed and built by Branding Guru
One question per screen, with a clear progress bar and recognisable Wwft steps.
Every choice counts. Users see their compliance score build in real time.
Automatic assessment with clear next-step advice, delivered to the inbox.
From free Kompaspeiling to the right journey tier in the same customer journey.
A brand and website that makes compliance accessible, with clear CTAs, journey offer and a free Kompaspeiling you can start online right away.
Alongside the compass we designed logo, colour palette and visual language: deep navy for trust, violet and magenta for energy and conversion. Everything aligns with discreet expertise and a premium compliance positioning.
Real screenshots from woric.eu, desktop and mobile.
We're happy to think along on your next project, from branding to live product.